See what you've been missing!
The Idea:
Alaska's extended periods of darkness during the winter months inspired my husband and I to consider some type of reflective clothing for children. After searching the web and local stores, I discovered that there some well known items such as backpacks with reflective tape, running shoes, and some utilitarian reflective vests that were more suited to a construction site than a play ground. This is when we realized there was a significant void in the safety clothing market for children. We also realized that safety clothing does not have to look industrial. Soft comfortable children's designs with enhance night time visibility provided by 3M Scotchlite (tm) Reflective Material. During the hours of darkness the smallest bits of reflective material are visible for hundreds of feet further than ordinary clothing.